Kia GWR London

HP Construction have recently completed the fitting out of the 41,000 ft2 showroom at Great West Road Chiswick
The highly visible site is part of Kia’s plans to push the brand forward in the UK, and will see the dealership take centre stage on the M4 elevated section – one of Britain’s busiest commuter roads.

The 41,000sqft dealership is split into four floors including a multi-level showroom, increasing visibility to passing cars on the M4 elevated section. The top floor level features a stunning, entirely glass fa├žade, angled towards the M4, which showcases Kia’s vehicles to the 75,000 people that pass everyday, on their way in and out of the capital.

The top floor space also features a 17 by 4 metre high LED display screen, forming part of Kia’s high impact marketing strategy for the brand.

Please see the video presentation here:

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